J&L Harley-Davidson in Sioux Falls

Your Reason To Ride

It’s the outstanding inventory of new and used Harley-Davidson® motorcycles. It’s the customer service consistently rated among the best in the country. It’s the endless inventory of Genuine Motor Accessories, MotorClothes® Merchandise. It’s the warm welcome, and the feeling that you’re not just a customer—you’re part of a family.

Those are just few of the reasons thousands of bikers ride into J&L Harley-Davidson every year. J&L is like the Mother Ship for Harley® motorcycle enthusiasts across the Upper Midwest. If you’ve got a reason to ride, you’ve got a reason to call J&L home.


Watch the video to see why thousands of riders across the region call J&L Harley-Davidson home.
2008 Harley-Davidson Motorcycles Have Arrived

Latest News

This Ride isn't a Hog at the Gas Pump

One of the most fuel efficient machines you can ride to work (or play), Harley-Davidson Motorcycles can tear up as much as 60 miles per gallon. So stop in today to check out our selection of new and used bikes and save yourself some serious cash at the gas pump this summer!

Camp Lakodia Poker Run

Saturday May 17th stop by J&L Harley-Davidson to register for the Camp Lakodia Poker Run from 11am-1pm. The run begins at J&L and ends for a post event party at the camp on Lake Herman in Madison.

South Store Biker Buffet

Visit us at our South Store location for a special morning to learn what’s new and hot in the world of Harley-Davidson! The Biker Buffet begins at 9am and goes until 11am. Continental breakfast will be served.

Spring Open House Sale through May 10th

The demo rides may be over, but you can still get lots of great deals to kick off the riding season at J&L! Stop in to check out our selection of in-stock helmets, now 20% off. Convertible goggles from both Harley-Davidson and Wiley-X, now 20% off. Select Nylon jackets-$79.99. All sales are valid at all three of our locations.

Join us Saturday at Glacial Lakes Harley-Davidson in Watertown for another day jam packed with demos, sales, and great grill food! Ride along for the Founder’s Day Ride leaving J&L main at 10am and heading to Watertown for the Open House.

Now Open!! J&L Harley-Davidson Pre-Owned and Buell Center

We’re expanding again-this year we’re opening a Pre-Owned and Buell Center. With all the new space, we will be able to display an awesome selction of used Harleys as well as an expanded line of Buell bikes and clothing. Stop in to meet the new staff, Roger & Tyler, and our cool new mural!

More News >