50 years ago...........

J&L Harley-Davidson was established in Sioux Falls, SD after answering an ad in the Argus Leader from Harley-Davidson Motor Company.  The ad asked who wanted to be a single line dealer, and the Entenman family replied, WE DO!!  
    

  • Owners: Jimmy and Joe Entenman




What J&L Harley-Davidson accomplishments and achievements has there been throughout the past 50 years of J&L Harley-Davison? 
 
J&L Harley-Davidson has achieved numerous accomplishments over the past 50 years, including being recognized as a top dealer in the Harley-Davidson network, South Dakota tourism awards, and many civic achievements. They have built a strong community presence through charity events like Hot Harley Nights and Soo Foo Moto Fest along with many local motorcycle rallies, fostering a loyal customer base. The dealership has also expanded its operations to Watertown South Dakota with Glacial Lakes Harley-Davidson, Big Sioux Power Sports in Sioux Falls, South Dakota, and Harley-Davidson of Fargo in West Fargo, North Dakota.  With all locations offering a wide range of services from sales to service and customization. Additionally, J&L has been instrumental in promoting motorcycle safety and training programs, contributing to the overall culture of riding with the Harley-Davidson Riding Academy and the South Dakota Basic Rider Training Program. 

What have customers meant to J&L Harley-Davidson in the past 50 years? 

Customers have played a crucial role in the success of J&L Harley-Davidson over the past 50 years. Their loyalty has helped the dealership thrive, as many customers return for multiple purchases and services. We value building lasting relationships with our customers and offering more than just buying, it's the J&L experience. Feedback from customers has also contributed to improving the services and offerings at J&L. Moreover, customers have engaged in community events, supporting charity rides and initiatives that strengthen the local motorcycle culture. We could not be where we are without our loyal customers!
In what ways have the owners watched J&L Grow?

We have watched J&L Harley-Davidson grow from answering a news ad into the community focal point it is today. We have grown up in the business and grown with our customer base. Watching J&L grow and expand over the years through 3 different locations and many different trends in the industry has been the greatest honor of our lives. We have expanded our offerings and services, witnessed technology change of the way of doing business, and survived covid. One thing has not changed over the years, the idea of delivering an exceptional customer experience in every department.
 

What advantages does J&L Harley-Davidson hold against its competition?
 

J&L Harley-Davidson holds several advantages over its competition, including a strong reputation built on decades of service and customer loyalty. Our extensive inventory of motorcycles, parts, and apparel coupled with knowledgeable staff, provides an exceptional customer experience. Our dealership's focus on community involvement and hosting local events fosters a loyal customer base that competitors find hard to replicate. Our local H.O.G. (Harley Owners Group) provides a built in community that continuously builds on the culture of the dealership! Additionally, J&L's commitment to motorcycle safety training and customer education sets it apart as a leader in promoting a positive riding culture. 

What does owning a Harley-Davidson Dealership mean to our Owners?
 

Owning a Harley-Davidson dealership means a great deal to us, as it represents a family legacy from our father and uncle that now, we as brothers, carry on.  Being family owned for 50 years is a gigantic accomplishment.  It also represents our lifelong passion for motorcycling and a commitment to the Harley culture. It allows us to connect with fellow riders and enthusiasts, fostering a sense of community, which cultivates the environment we value so greatly. Additionally, being a dealership owner gives us the opportunity to influence and shape the experience of customers by providing excellent service and promoting motorcycle safety. To us it isn't just about great service, it is about offering the best possible experience at J&L. Ultimately, it embodies a legacy of hard work, dedication, and the joy of riding. 

J&L Harley-Davidson® is conveniently located near the areas of Renner, Crooks, Hartford and Andys Acres.